Fabricland Distributors Inc. is Canada’s largest fashion fabric distributor founded in 1968 in Toronto, ON. Over the years, it has become one of Canada’s most popular locations for sewers and crafters. With over 100 stores across the country, Fabricland sells a wide variety of fabric as well as sewing notions, patterns and accessories.
MY ROLE: As the Graphic Artist and Photography coordinator, I was in charge of a product photography for all notions, creating social media and blog posts as well as packaging and merchandise design.
SOCIAL MEDIA
Social media posts for Instagram and Facebook.
MERCHANDISE
From time to time, I had the opportunity to create new patterns for merchandise such as totes, emery boards and glasses cases, as well as appliques.
Emery boards
Cardinal appliqué
Reusable tote
PACKAGING DESIGN
