INITIAL PROMOTION
For the initial colours of this campaign, I decided to go with red, white and black. Since Homegrown’s focus is Canadian talent, I wanted to stick with colours that were representative of both R2D and Canada. As well, all promotion was made with a 1:1 square ratio as they were done for R2D’s Instagram page. All of these were made using Adobe Illustrator and InDesign.
Teaser Posts
Pricing Promotions
MAIN PROMOTION
When it came to promoting each city, I wanted to distinguish each city by a different colour scheme while still remaining consistent. With that idea in place, I decided to select colours from each city’s flag, making the colours serve a purpose in being representative of each location.
Main Promo for each city
The countdown posters also followed the same format of the main promo posts, while simultaneously highlighting all the choreographers teaching at the workshops. I also made sure to match the colour scheme to the choreographer being featured on each day. However for Fefe Burgos and Denise Yuri, I chose to use the red, white and black colour scheme as they were teaching at all cities and were the feature choreographers for this event.
Countdown posters
Workshop schedules
Thank you posts for partner studios
HOMEGROWN 2019
For these promos I followed the same concept of using each city’s flag as inspiration for the colour scheme. However, since this is a new leg of the event, I was asked to switch up the design.
